A Summer Without Labels: Pride, Parties and Community

A spin-the-wheel in Soho, a Shane lookalike competition, bedazzled harnesses and a trip into the millions on TikTok. It’s fair to say Labeless had a busy summer.

Since our last update, we’ve been out meeting people, supporting queer events and finding new ways to bring Labeless into spaces where our community comes together. Running an independent lesbian-owned business involves plenty of time behind a screen, so getting out and seeing people connect with what we’re building has meant a lot.

Here’s a little catch-up on where we’ve been.

Will the Real Shane Please Stand Up?

June brought one of our favourite events of the summer: the Shane from The L Word lookalike competition in London.

Labeless supplied the winner’s prize, and founder Katie went along to join the fun. The turnout, the commitment to the looks and the collective appreciation for a very particular haircut were everything we could have hoped for.

Supporting an event built around such a recognisable part of lesbian culture felt like a very natural fit. Congratulations again to the winner the competition was strong.

Pride, With a Spin

For Pride in London, we brought Labeless and our spin-the-wheel to Carlisle Street in Soho.

Getting to meet people face to face, introduce the brand and have a laugh together was a highlight. Thank you to everyone who stopped by, took a spin or asked us about the products. Those conversations mean so much when you’re building something independently.

We also headed to Brighton Pride in August, celebrating with the community and sharing a Labeless Pride discount along the way.

From London to Stockholm

July took Labeless a little further afield through our collaboration with the Flatmates.Stockholm Pride party.

Being involved in a queer celebration beyond the UK was an exciting step for our small business. We loved having the opportunity to introduce Labeless to a new audience and support another space bringing the community together.

Closer to home, we also sent products to cast members from I Kissed a Girl, with some sharing their Labeless goodies on Instagram. Seeing familiar faces discover the brand was a lovely moment — and a big thank you to everyone who showed us support.

A Very Full August

August kept us moving, starting with the Planet Lesbian launch party and Labeless’s inclusion in Dykes of Desires. It was lovely to celebrate a project making space for lesbian creativity and community, and to see Labeless included.

We brought the spin-the-wheel out again for Brunch Without Binaries with Spectrum CIC at Turtle Bay, meeting more people and sharing the brand in person.

We also supplied a best-dressed prize for Bonanza, supported Lez Hang Out’s “Bedazzle Your Harness” event and joined Queer Manchester for a Manchester Pride toy giveaway.

Different events, different crowds, and plenty of reasons to celebrate. Thank you to the organisers who included us and put so much work into making these gatherings happen.

A Little Light Reading

Labeless also featured in COLD Magazine, adding another lovely moment to our growing collection of press appearances.

And founder Katie contributed to a GAY TIMES article by Honey Wyatt exploring whether sapphics have outgrown “top” and “bottom” labels.

Conversations about the expectations placed on queer intimacy sit close to the heart of Labeless. People should have the space to explore what feels right for them, without feeling they have to fit a particular role.

And Then Things Went a Bit Viral

As summer rolled into September, our collaboration with @ktjerromes reached 1.9 million views on TikTok and another 485,000 on Instagram.

Over two million views between them. We’re still taking that in.

For an independent brand, that kind of reach is huge. Every share, comment and visit gave more people a chance to discover Labeless  including people who might never have come across us otherwise.

September also brought more opportunities to meet people and celebrate other businesses, including I Am Female’s fifth birthday!

Thank You for Being Part of It

Behind every event, giveaway and collaboration is someone choosing to make space for Labeless. We’re grateful to the organisers, creators, customers and friends who have helped us reach more people this summer.

These moments remind us why we started: lesbian and sapphic pleasure deserves visibility, thoughtful products and conversations that feel welcoming.

Whether you met us at Pride, entered a giveaway, spotted us on Instagram or have been here since the beginning, thank you for being part of it.

There’s plenty more to catch up on, too. Look out for our separate posts on Notice Me, the Strap In podcast and Labeless joining Lushense.

Designed for pleasure, without labels.